From title tags to internal linking, from optional excerpts to rel=nofollow, this session covers the biggest search engine optimization mistakes WordPress bloggers make, and how to fix them.
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Usability Keyword Research Copywriting Blogs
Content Optimization: Keyword Analytics Tools
Are you interested in doing some content optimization for your website? Do you know the difference between keyword suggestion tools and keyword analytics tools? In this article, written by Director of Natural Search Consulting PJ Fusco, learn about how keyword suggestion tools can really help boost the quality of your content optimization. PJ defines Keyword analytics tools as:
Keyword suggestion tools help you understand what words are used in search queries and what phrases are associated with those words. Keyword analytical tools provide some measure of keyword suggestion functionality, as well as the ability to understand the competition levels for specific search terms. More importantly, keyword analytics tools help you determine the relative size of the search referral market associated with specific keywords and phrases.
Read more about keyword analytics tools and how effective they might be for your site in this article at ClickZ here.
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Content Optimization: Keyword Suggestion Tools
In her article on content optimization, Director of Natural Search Consulting PJ Fusco discussed how important it was to have keyword themes. As she mentions in this article, where she reviews different keyword suggestion tools on ClickZ, PJ writes, “to be found for the right words on any site, you must undergo regular, extensive keyword research to understand what words people use when they search for your goods and services.”
From Google Trends to Quintura, get an inside look at these free keyword suggestion tools that can help you with content optimization for your site. Read the full review of these tools at ClickZ here.
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Ecommerce Blogging: Who, What And When
If you’ve even remotely considered adding a blog for your eCommerce site, then this article is for you. In this article originally featured on Practical eCommerce, Jeff Muendel helps eCommerce business owners design a strategy behind blogging.
A focused, well-written blog can get readers hooked on the blog and promote repeat visits to the website or garner subscriptions via RSS feeds and email newsletters. These recurring communications will help to tie potential customers to your site, encourage natural link building and increase repeat visits. Journalists are also more likely to follow a blog or subscribe via RSS than to visit the corporate site repeatedly. So, several avenues of search optimization and online marketing can be addressed with a single blog entity.
From the SEO benefits of business blogging to how it can help your customers, Jeff covers the basics of “who, what and when” of blogging. Read the full article at Practical eCommerce here.
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Effective Tagging for Both Usability & SEO
“In this era of Web 2.0, it seems that blogs, mash-ups, RSS feeds, and wikis have been the buzzwords occupying most of the limelight. But personally, tagging is the Web 2.0 technology that excites me the most, because of its versatility and wide applicability,” writes Stephan Spencer, President and Founder of Netconcepts, in this article written for Search Engine Land. Find out how you can utilize effective tagging for your website, social bookmarks, or other Web 2.0 functionality to get the most out of tagging and SEO.
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Interactive Marketing: Reaching Customers
UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
- Making your site “search engine friendly”
- “Pay-per-click” search advertising
- Benchmarking, competitive intelligence and ROI analysis
- Trends in contextual, behavioral and local advertising
Creating a buzz — viral marketing
- Blogs, RSS feeds, forums, wikis and more
- Harness “word of mouse” to enhance your brand
- Identifying the “sneezers” who will spread your viral message
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
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Nuts & Bolts: Case Study
In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.
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Using Flickr to Optimize for Yahoo Image Search
Google Blogoscoped reports that Yahoo’s Image Search now particularly likes Flickr content, so this may be incentive for webmasters to use Flickr “as a kind of Yahoo search engine optimization”. My frequent readers know that I’ve been advocating using Flickr for image search optimization for some time now, and I’ve been speaking on this subject at Search Engine Strategies conferences as well.
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Twelve SEO Mistakes Most Bloggers Make
In this article Stephan Spencer, President and Founder of Netconcepts, writes about the most, common mistakes that bloggers make, and what to do about them. From title tag optimization to keyword URLs, you’ll want to read this article to optimize your personal or business blog to help your blog increase its search visibility.
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New Google Analytics still poor experience
Have you accessed the new Google analytics package yet? Chris Smith gives us an inside look at usability in this article from the Natural Search Blog. Chris calls the new analytics “upgrade” as being “All glitz with little beneficial substance.” Read more about the updated Google Analytics from an SEO expert point-of-view.
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